There is only one physical principle that humanity explicitly works with in communication which is for humans to be equal and treat each other fairly. The origin of that principle could have developed evolutionarily along the time to maximize the average possibility of each human’s survival. However, interaction between humans is proved to exclude that principle. That interaction can be present as the hidden interest in rhetoric communications done through ethos.
Communication is sending receivable information, and information is existence.
Beings interact with each other with objectivity and subjectivity.
Objectivity holds tangible information that can be communicated through a corresponding level of logos or pathos.
Subjectivity holds intangible information that can be communicated through a corresponding level of ethos.
Ethos cannot be used to produce better results to the environment when used to amplify pathos or logos.
Ethos cannot exist and be good simultaneously.
If ethos is used through logos, then Read the rest of this page »